Journal Article Describes Cancer Connect Secure Social Media Application as Valuable Tool for Encouraging Genetic Testing Among at-Risk Population

October 9, 2013
For Immediate Release
Contact:
Charles H. Weaver, MD
chweaver@omnihealthmedia.com

Journal Article Describes Cancer Connect Secure Social Media Application as Valuable Tool for Encouraging Genetic Testing Among at-Risk Population

Sun Valley ID & Fort Worth TX—An article in the September 2013 issue of GASTROENTEROLOGY & HEPATOLOGY describes the benefit of KinTalk.org, a social networking site utilizing the Cancer Connect social media application for the Hereditary Gastrointestinal Cancer Prevention Program at UCSF, in encouraging communication among families with Lynch syndrome and allowing them to easily and securely share important health information.

The article’s author, Kory Jasperson, writes in “Cascade Genetic Testing in Lynch Syndrome: Room for Improvement” that, KinTalk.org represents an “exciting target for intervention” among patients and families who could potentially benefit from undergoing genetic testing for Lynch syndrome: “This online communication tool not only provides educational information about Lynch syndrome, it also enables medical information (such as genetic test results) to be shared among family members in a secure online format.” (Jasperson, K. Nat. Rev. Gastroenterol. Hepatol. 10, 506–508 (2013); published online 9 July 2013; doi:10.1038/nrgastro.2013.122)

The KinTalk platform was created by OMNI Health Media utilizing Cancer Connect. The Cancer Connect application is a fully functional “private label” social network for people with cancer, their caregivers, and others who are interested in interacting with and supporting each other through a diagnosis of cancer. The application was modified to meet the specific needs of KinTalk.org.  All Cancer Connect applications allow cancer centers and clinics to create a “branded” patient support community in which their patients can support and interact with each other in a safe, secure environment. With KinTalk, this was expanded to allow for confidential information transfer between counselors and at-risk individuals. Cancer Connect is also used by Memorial Sloan-Kettering Cancer Center, Roswell Park Cancer Inst., The Ohio State James Cancer Inst., Dana Farber, and other leading centers. Cancer Connect is licensed to hospitals and cancer clinics to create community and provide support for their patients in a safe, secure environment. Importantly, it improves patient support by allowing patients to easily stay connected to their treatment center and their patient support network when they return home, improving patient loyalty, retention, and satisfaction.

About KinTalk
The mission of KinTalk is to increase family communication of Lynch syndrome in an effort to reduce the burden of cancers in families with Lynch syndrome. KinTalk provides an innovative, user-friendly, online communication tool for people with the condition. KinTalk enables people diagnosed with Lynch syndrome to share critical genetic risk information with their at-risk relatives in a safe and secure online environment. KinTalk provides a forum in which accurate and up to date information is shared, questions are answered, and family members learn if they are at risk for Lynch syndrome. Kintalk aims to simplify what can sometimes be a difficult task—telling family members about hereditary cancer.

About OMNI Health Media
OMNI Health Media (OMNI) is a leading multi-media publisher of health-related information produced specifically for consumers. Each month, OMNI’s content, which focuses on women’s health and wellness, cancer, and rheumatoid arthritis, reaches over 1.5 million people through its print and digital platforms. Topical programming is delivered to large cancer centers such as The University of Kansas, Dana-Farber Cancer Institute, Seattle Cancer Care Alliance, and Memorial Sloan-Kettering Cancer Center, as well as to over 2700 physicians’ practices. In print, OMNI publishes Women, an award-winning quarterly magazine devoted to covering health and wellness issues important to women. OMNI’s digital platforms include awomanshealth.com, the companion website for Women; theRAconnection.com, a site devoted to rheumatoid arthritis and its treatments; and cancerconnect.com, an oncology information resource center and social network portal for cancer patients and their caregivers. OMNI also produces the “Understanding Cancer” video series, featuring “Web Chats with the Experts”, and television programming on Lifetime’s “The Balancing Act.” OMNI Health Media was established in 1996 and has offices in Sun Valley, Idaho, and Dallas/Fort Worth, Texas.