Understanding Cancer Video Series Surpasses 500,000 views in First Six Months

For Immediate Release July 27, 2010

Sun Valley, Idaho, July 27, 2010—Omni Health Media – one of the world’s leading specialty publishers of health-related information, websites, applications, and educational programs for individuals with cancer and their caregivers — announced new data about its successful launch of the Understanding Cancer Video Series.

In only the first six months since launch, the site reports more than 575,000 video viewings by cancer patients and their caregivers seeking information, inspiration and support. Recent educational conference coverage videos highlighting new data from the ASCO meetings were most popular.

Understanding Cancer is an innovative online video series that provides education, entertainment and connection – all with the click of a mouse. This innovative video series is now available on www.CancerConnect.com as well as for syndication to any cancer center, clinic or hospital that wishes to enhance content on their website.

Here, patients can learn about the most innovative cancer treatments directly from oncology experts and watch celebrities (including Arnold Palmer, Mr. T, Laura Ingraham, and others) share their personal trials and triumphs over cancer. Now, patients can read, watch, listen and learn – The video content will stay fresh, with more than 50 new videos produced annually.

Because more than 70 percent of new cancer patients look for information on line, they are increasingly evaluating potential treatment centers based on what they learn about the clinic on the Internet. In addition, research shows that patients are more likely to be drawn to video content.

Charles Weaver, M.D., founder and CEO, said, “The addition of the Understanding Cancer video programming furthers our mission: To create and distribute ‘best-of-class’ multimedia oncology programming that educates and empowers patients and caregivers affected by cancer with the information and resources they need to prevent, understand, and fight the disease. By making this video education platform available to cancer clinics and hospitals, Cancer Consultants helps these clinics have the broadest appeal to patients searching for essential information on the web.”

With seven channels to choose from, Understanding Cancer is the most comprehensive educational series available to cancer patients, making channel surfing easy and interactive – choose a channel, choose a program, then click, watch and learn.

  • Cancer 101: What the Newly Diagnosed Need to Know
  • Managing Cancer: Understanding Cancer Treatment
  • Supportive Care: Tools for Tolerating Cancer Treatment
  • Survivorship and Advocacy: Interviews with the Survivors and Advocate Profiles
  • The Wellness Kitchen: Healthy recipes and cooking
  • Whole Health: Body, Mind, Spirit…and Cancer
  • Conference Channel: Key opinion leader interviews from major oncology conferences

The Understanding Cancer Video series is now available with more than 120 educational video programs completed to date. To learn more contact chweaver@cancerconsultants.com

About Omni Health Media

OMNI Health Media is one of the world’s leading specialty publishers of health-related information, Internet programs, and applications specifically for consumers. Established in 1996, OMNI develops and distributes multi-media health education content and programming, with an emphasis on cancer and women’s health. OMNI has developed over 200 Web sites and supplies educational content and programming to over 1500 physicians for use on Cancer Center and Clinic Web sites. OMNI’s award-wining content programs reach over 1 million seekers of cancer information in English, Japanese, and Spanish each month.

Understanding Cancer-Cancer Education Video Production and Licensing: Cancer patients and their caregivers increasingly use the Internet to learn about cancer, understand their treatment options, and select a doctor or cancer center. But beyond information seeking, the Internet is increasingly becoming a destination where patients get hope, inspiration, support, and a sense of community. In order to meet patients’ needs, OMNI created the Understanding Cancer video series.

www.CancerConnect.com- CancerConnect is the first online property to combine a robust information platform consisting of current comprehensive information on cancer with a social network. It is populated with rich content to support the many ongoing needs of individuals battling cancer and is comprised of communities of individuals with similar interests in the area of cancer. Disease-specific groups as well as groups focused on caregiving, health and wellness, and nutrition all exist to provide support for anyone affected by a diagnosis of cancer. 600 Cancer patients signed up during the 30 day beta test and the application will now be available on line to all users. The community will also be available on leading cancer websites such as Memorial Sloan Kettering and Roswell Park which will launch later this month.

WOMEN Magazine-A premier women’s health and wellness magazine since 2006, delivering breaking news about topics critical to women making informed decisions about their own and their family’s health and emphasizing cancer prevention, early detection, management, and survivorship.

CancerConsultants- is the leading developer of websites and distributor of educational content on cancer since 1997. Over 1500 Oncologists and 200 hospitals, oncology clinics, advocacy organizations and pharmaceutical companies have elected to use content and web applications developed and maintained by CancerConsultants to ensure their patients receive the most current information on cancer and its management in order to position themselves as the on line leader in their community. CancerConsultants can provide subscribers with over 6000 pages of dynamically maintained content in English or Spanish including; disease specific and treatment information, drug sheets, a cancer dictionary and over 600 Daily Cancer News items yearly.

eCancerTrials.com is a web application that helps cancer patients find appropriate clinical trials. On eCancerTrials.com physicians, hospitals, and pharmaceutical companies can list their ongoing clinical trials in an easy to use database so patients can search for clinical trials appropriate to their situation.

For more information, go to www.omnihealthmedia.com To learn how this application can be placed on your website contact Charles Weaver: chweaver@cancerconsultants.com.