CancerConnect Live Web Chat with the Expert is an online patient education program that encourages interactive discussions with thought leaders in oncology to help facilitate informed treatment decision-making and encourages interaction and engagement within the CancerConnect community.
CancerConnect Web Chats impact thousands of patients and caregivers in their search for quality online information. Web Chats are promoted through the CancerConnect community, which currently includes over 14,000 patients. Archived Web Chats are available on multiple channels for one year to optimize their reach, including the following:
Additional promotion includes newsletters, news feeds, and social media engagement with patients, caregivers, and healthcare professionals who regularly interact with OMNI content and programs.
Other promotional strategies include Google and bing newsfeeds as well as facebook, Twitter and Women magazine.